2004 Annual Report

AWARENESS

Shawna Ross and Rev. Doris Green

We work with the media, community groups, and marketing professionals to raise visibility and bring urgency to the HIV/AIDS epidemic.

Disseminating accurate and timely information about trends in the epidemic is an important way AFC builds public and private support for the fight against HIV/AIDS. We inform the public about HIV/AIDS policy news, statistics, and upcoming events through our comprehensive websites, publications, and community outreach. We also help members of the media develop local coverage to broaden HIV/AIDS visibility. AFC Board Member Shawna Ross and her colleagues at Chicago Creative Partnership provided their services pro bono to develop AFC's 2004 public awareness campaign called "AIDS: A Tragic Trend." The three-panel campaign, made to resemble fashion advertising, was designed to catch the attention of sexually active women and men. Rev. Doris Green, AFC's director of community affairs, is leading another awareness campaign targeting faith-based groups. Thanks to Office of Minority Health funding secured by U.S. Senator Dick Durbin, AFC is funding 12 faith-based partners to raise HIV/AIDS awareness in African-American communities.

FEBRUARY 2004 AFC launches a cutting-edge public awareness campaign with ads on city trains, buses, bus shelters, and in select entertainment establishments across the city.